Virtual Workshop – The How & Why of Creating a Podcast

KARIN SILVERSTEIN – BIO

Karin Silverstein is an experienced television producer and executive with credits in network and cable television. With a background in Talent and Development, starting and re-starting cable networks, Executive Producing shows, as both an in-house development executive, consultant, and casting director, she has proven expertise in knowing an audience, working with talent, brands, and trends in content on all platforms.

Karin is the owner of Sirenia Media and she currently serves as Co-Producer and helped develop Heather Thomson’s (from Bravo’s Real Housewives of New York) podcast, In My Heart with Heather Thomson, and is currently serving as co-producer in a deal with I Heart Radio. The podcast has been running for over 2 years and continues to reach a wide audience and make money from ad sales and sponsors.

Karin is currently producing numerous podcasts including “High Vibration Living” with Chef Whitney Aronoff and brought that under the Cloud10/I Heart Radio banner; “Modern Intimacy” with well-known

therapist Dr. Kate Balestrieri, a contributor to POOSH, (who has also been a part of shows on Discovery), and a Crime podcast, “Without Consent”, with two Forensic Psychologists, She is also working with professional coach Sara Schulting Kranz on her existing podcast, “Live Boldly” also with I Heart Radio.

Sirenia Media also consulted on initial brand positioning and go-to-market strategy efforts for Two Chicks Cocktails, a canned RTD cocktail, rated consistently in the Top 10 of new RTD products in the last 3 years. The product is now distributed in Walmarts, Targets and BevMo’s nationwide.

Silverstein was part of the original team that started E! Entertainment Television as head of their Talent & Development division. She was also part of the re-start team at VH1 and the start-up of OWN Network. Silverstein also consulted on a number of cable network startups.

Silverstein was an EP of the Paramount Howie Mandel show, Co-EP of the Howard Stern talk show on E!, Supervising Producer of Late Show with David Letterman and Producer of Beverly’s Full House, Oprah’s All Stars, Lovetown and other shows on OWN.

She has also done casting for numerous companies including Ryan Seacrest Productions, OWN, Critical Content, Leftfield, GRB, Endemol (Extreme Makeover Home Edition), VH1, E!, and more.

Silverstein has also done branding for Michele K of Skechers, broadening her scope into a lifestyle brand and her own show on HG; and numerous other talent/experts including wedding expert David Tutera, travel expert Tara Hitchcock, and fashion icon Beverly Johnson, newly elected Governor or Maryland, Wes Moore and many other known talent personalities.

Silverstein also consulted for talent agency, Innovative Artists, in Los Angeles, helping them with branding and entry into Social Media, as well as helping with some of the unscripted talent.